AmeriPro Fitness Target Marketing

This is a terrific way to kick start your business for pennies that can generate a lot of members. As you will see below, anyone can nail these ten steps in 3 days or less. It is a matter of whether you want to or not. Your dollars are precious so we advise you to spend them where you will get the biggest bang for the buck.

Step One: Identify your target. Get a map of your community. Draw a circle around a 3 to 5 mile radius. That is your geographic area.

Step Two: Who could work out? We suggest teachers, administrators and staff. Also possibly municipal workers, real estate offices, etc. Branch out here. You need to think about public schools. Private schools. Vocational and technical schools. Colleges and universities. Secondary, middle and elementary. Get the picture.

Step Three: Pick 2 or 3 to start. Make them big ones. You want schools & offices that employ at least a few dozen teachers, staff and administrators.

Step Four: Prepare a powerful, one-page letter that follows the Marketing Equation addressed to the Administrator or the Principal. Make sure it Interrupts, Engages, Educates and gives our Low Risk Offer (14 Day Trial).

Step Five: Create a flyer to be read by teachers, administrators and staff. You will want to make it powerful and very simple for these people to take the next step to try our program.

Step Six: Have 100 flyers printed for each school to go with your letter. Your 'package' should look professional and neat.

Step Seven: Have someone role play with you. Have them pretend they are the Administrator. Rehearse a 1 minute speech that would be given to the Administrator explaining who you are, why you stopped by, what you have and why they should distribute the flyers to each person's mail box.

Step Eight: Hit the road, stop by the school unannounced (late morning before lunch is the best time of day), and ask to speak to the top dog. If they can't get the top dog ask for his or her assistant. Make a short and professional presentation with a lot of smiling, thank them and then get back.

Step Nine: Track activity. Make sure you have identified some way to capture the calls from people from the school (log results).

Step Ten: Calculate your results. You should know how many people called & how many joined. It should take all of 30 days.